Thursday, September 11, 2014

Why Most Companies Fail at Customer Service

If every organization was formed to solve problems, meet market challenges, or to improve consumer experiences in the marketplace, then the disparity between ‘real’ and ‘ideal’ customer service wouldn’t be so significant. However, not everyone ventures into business for the same reasons…or the right reasons; therefore, attitudes and aptitudes for satisfying customers will always vary. This said, most organizations failing to provide satisfying experiences to their customers do so because they do not prioritize customers at the top of their stakeholder food chain. Many will argue, and some will vehemently dispute this notion; however, it is highly unlikely the dissent will come from leaders of organizations with high customer service ratings. 

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