Gift cards are dynamic when the many facets of their value-adding capabilities are known and put into action. Here you will find insights, news, and fresh perspective highlighting the multi-faceted and enriching capabilities of gift cards in an ever-evolving digital marketplace.
Gift cards are more effective tools for fulfilling instant and mail-in rebate campaigns. Better than gift certificates as well as paper checks, and the benefits to marketers and issuers include increased customer loyalty, creating new revenue streams and fulfillment efficiency. For example, mail-in rebates fulfilled by checks often require 4-10 weeks due to processing.