Sunday, June 5, 2011

Gift Cards Rebate Better Than Paper Checks

Gift cards are more effective tools for fulfilling instant and mail-in rebate campaigns. Better than gift certificates as well as paper checks, and the benefits to marketers and issuers include increased customer loyalty, creating new revenue streams and fulfillment efficiency. For example, mail-in rebates fulfilled by checks often require 4-10 weeks due to processing.

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